Big data and artificial intelligence have been slogans of innovation for a long time, but in recent years we’ve seen how these technologies are actually disrupting industries across the board. At Rakuten Optimism 2022, a panel of experts showed how the latest tools in data and AI are changing business practices from startups to multinationals.\n\n### Understanding Language Naturally\n\nAside from more accurate and practical image-processing and analysis, AI is being used to improve our lives through better understanding of language with something we do every day: online searches. \n“As part of our secret sauce, we have unsupervised learning technology that will allow us to pull out almost everything that consumers care about from user-generated content such as reviews,” said Divinia founder and CEO Ji Fang, who did a live demo at Optimism by searching for hiking shoes. “It does so at scale and low cost. Rather than huge models at high cost, our models can be built with a few small machines.”\n\nFor full article, visit www.rakuten.today\n\n\n### About Rakuten Optimism\n\nRakuten Optimism is one of the largest events held by Rakuten, where people can discover a better tomorrow and experience a brighter future. It is an event series designed to inspire visions of a shared brighter future, provide opportunities to discover joy, and deepen the understanding of the services and ideals underpinning the Rakuten Group’s unique ecosystem.\n\nBuilding on this history of success, Rakuten Optimism 2022 was also held as a virtual business conference, and welcomes many of the world’s top luminaries and business leaders from across a broad range of industries for discussions on a wide variety of themes including technology, sustainability, mobile, e-commerce, fintech, marketing and entertainment. For additional information, visit www.optimism.rakuten.co.jp/en/.